This week’s guest is Kathryn Soman, a corporate and marketing communication expert and Director of Corporate Communications at Metro Health Plus. Joanne and Kathryn talk about how PR has become a digitally-focused initiative and the advantages that brings to the business of getting your message out. Kathryn shares timely examples of how her organization was able to reach the people who most needed healthcare during the pandemic. A twice NYU graduate, Kathryn discusses the blurring of the lines between marketing and PR, the acceleration of digital transformation, and her advice as to what she thinks one needs to be most effective in today’s rapidly changing environment.

You can read more about Kathryn Soman here.

Marketing, Mindfulness, and Martinis is a weekly podcast hosted by Joanne Tombrakos. Joanne is a Professor of Marketing at NYU and the Katz School at Yeshiva, a Digital-First Marketing and Business Strategist, Personal Branding Expert, an Author, and a Writer. Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on timely topics that she just can't keep quiet about. For more about Joanne, visit joannetombrakos.com