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Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's going on. Solarprenuer its Taylor Armstrong here with another episode.

Speaker 2 (00:45):

Hope you're doing well. Hope you're crushing it this week. We're going to dive into a topic today to help you crush it even more. So let's hop into it before I do that. Just want to preface. I am out here in my living room. It's a Saturday four. O'clock here, my kids asleep in the other room. So if you hear a break in the audio, if you hear a kid screaming, that means he woke up. Hopefully he won't. But just wanted to preface that. Let's jump into it though. Saturdays, hopefully you're out crushing hard. Hopefully you were hitting some doors today. I want to talk about why you should be taking pictures with all your customers. You probably heard, I think six, seven episodes ago. I did a podcast on why you should take video testimonials with your customers. That's I think the preference, first of all, try to get video testimonials with your clients.

Speaker 2 (01:45):

But if you can't do that at the bare minimum, get pictures with them. So we're going to hop into a couple of reasons why you should be taking photos with all your customers. Okay? Number one, if you get pictures with your customers, it is great for posting on social media. If you follow me over on Instagram, Facebook, you've probably seen, I have made an effort to be posting at least a picture or a video testimonial with every one of my customers. And guess what? I've been doing that about three weeks now, and I've already gotten a referral just from doing that three weeks. I don't even have friends here in San Diego. Really? I should say friends that are homeowners, but I got a testimony or I got a referral who was actually someone in Utah, someone that I went to school with, haven't talked to, and I don't know for five years, probably he hits me up.

Speaker 2 (02:41):

He says, Hey Taylor, I didn't realize you do solar, but I see you posting these videos, these pictures. Can you get me some information out of the blue haven't talked to the guy for five years, hits me up, asked me for some info. So that's why you need to be posting on social media. Just post on your stories, post on your timelines. I'm still learning this. There are guys that are way better than me at this, but bare minimum. Start just posting it on your stories. Go on Instagram, share it. People are going to notice that. And you're going to get referrals just from doing that. So that's the first thing. And the number two, if you can get a picture or a video with your customers, it's going to just keep your quiver full your quiver of stories to use in your closes with your customers.

Speaker 2 (03:34):

Hey, hopefully, you know, by now you need to be using stories. As you sell to your customer stories are what sells stories are. What activate that motions of the homeowner. They can't all be about numbers. Some people you're going to close that way, but if you really want to take your closing to another level, you need to get that other side of the brain activated the emotional side, because once people can have an emotional connection, that is when they're going to just fight with that with log logic and they're going to close. So what stories can you use if you have a picture or a video to back up the story and better yet, if it's someone in the neighborhood they're going to buy that story, they're going to trust it. They're going to believe it. It's going to come across way more powerful than you just telling a story.

Speaker 2 (04:21):

If they can tie that to a picture you're showing them or a video. I did that this week. Matter of fact had an appointment. Filipino lady here, down here in San Diego showed her, um, another lady in her exact neighborhood. She didn't know this lady, but she knew, I told her it was two streets up from her. I showed her on the map, the exact house. So I said, Hey, this is your neighbor Lolita. You may be seeing her walking her around. And then I proceeded to tell her the story of how it will lead. I had some of the concerns she had about it, damaging the roof about it's causing radiation. Yeah, I don't get that too often, but this lady was concerned about it. Um, I don't know, creating radiation, given her cancer. I'm like, okay, there's microwaves. There's things in your house that are many way more radiation.

Speaker 2 (05:12):

Your cell phone for crying out loud is a mini way more radiation than you're going to get from your solar panels. But I tied that all in with the story of Alita, her neighbor, that was two streets up. And because I had a picture in a video to go with that story, she bought it way more than me just toner those things and overcoming her objection that way. So if you can have something like that, best case scenario is they recognize the neighbor, but next best is you're showing on map. You're saying, Hey, it's this house here. You probably seen her out walking her dog. Then you show her the video. That's your next best scenario. And that's how you're going to crush objections that come your way as you're doing your in-home presentations. So that's two use it in your stories. And then number three, which I think is probably one of the most powerful things I've been doing lately is you can use it to send in cards to your customers.

Speaker 2 (06:11):

As I brought this up a few weeks ago on the podcast, how my friend river Skinner guys should all give them a fall on Instagram. Think he's at the abundant king, but you share invaluable tips all the time. He reminded me of a service that I had stopped using it's called send out cards. Okay. So again, I mentioned this, but I'm going to give you guys the exact process that I am implementing now with my customers. So I closed them up. You go to send out cards.com and I'll include a link. Go in the show notes, obviously include a link. And um, yeah, this'll be my affiliate link too. So hope you guys don't mind pay it forward. If you want to support the show would appreciate it. If you can show some love, go click on my affiliate link. There I'll get a little kickback.

Speaker 2 (07:01):

If you want to use this service, but go click the link, send out cards.com. And what you'll do is you can go on there and you can send out these custom cards. And the reason it's super powerful, having a picture is you can take the picture you took with the customer. You can include that in the card, and then you can write a personalized note with them. How cool was that? So we're going to get a picture with you and them. They can frame it on their wall. They're going to see it all personalized, super cute. They're going to love it. Okay. So that's the, I think one of the most powerful things you can do to get your referrals okay. In this process, just another side note with this is I send out a pack of four brownies when I send them the card.

Speaker 2 (07:44):

So they're getting a custom card. They're getting four brownies sent and you can choose a font in there that shows it looks like you hand wrote, wrote it. Okay. So it's not taking you much time. I have my little conventional message I send, but then I always include like one or two sentences that are specific to that homeowner. So if they had a super cute Husky, I said, Hey, loved your cute dog. By the way, if they had a, uh, I don't know, huge trucks sitting on the driveway, Hey, your truck was awesome. Let me take a ride and get some time, whatever it is, include a couple lines that are accustomed to them. And then that's going to help them feel that you actually appreciated them, that you remembered their conversation and that you, they weren't just another customer. They weren't just another client.

Speaker 2 (08:32):

But hopefully they think of you as a friend, after this start doing that, I promise you it's going to also generate your referrals, but it's going to help you stay in touch. It's going to set you apart from the competition. If you're not doing this, it's great for retention. It's a way of anchoring your clients. We've done several episodes on that, but you need to figure out a way to anchor these customers, to get them to stick it. Because if they get a personalized card from you, if they get a pack of brownies, the next guy that comes to the door says, Hey, we can beat whatever quote you got. We can beat the price on the solar. Do you think they're more likely to stick with you if they could just got a car and a pack of brownies in the mill? Probably so, right.

Speaker 2 (09:14):

They're probably going to be like, nah, don't worry about it. So it's a way to set yourself apart. And last tip I have with this, don't do it on your own. Okay? I mean, you can take the time to do it, but what I do, I have my assistant, my virtual assistant. She will go and prepare all this. It doesn't take a ton of time. I mean, you can do it five or 10 minutes, but if you're closing massive amounts of deals, like you should be as a Solarpreneur, you should be learning how to outsource things. So this is a way that you can really truly become a solar printer, figure out things. You can outsource, figure out things. You can save time on and figure out how to delegate. This is how people are taking it to the next level. They're not doing everything.

Speaker 2 (09:59):

If you think of successful entrepreneurs, Henry Ford, he said, I can't remember the quote, but basically he's not the smartest man in the room. He didn't know what half the things were when it come to making cars. But guess what? He had people that didn't know how to do those things that he didn't know. And that's what every successful entrepreneur and Solarpreneur is doing. They are figuring out ways to save time and to delegate. So that's my recommendation. Get a virtual assistant, or maybe you have your spouse, your wife, your girlfriend, a boyfriend, whatever. Maybe they're helping you in your solar business. Maybe they can help do this. So when I close the deal immediately, I send my virtual assistant, her name's Angelica, which she actually produces the show. So give her a thank you if you ever run into her. But I sent Angelica message.

Speaker 2 (10:50):

I say, Hey, Angelica, here's the picture with the customer. Then I send her two sentences that are specific to that customer. I say, uh, really loved, um, hanging out with your dogs, really loved your pet iguana in the back. Let's talk soon. So something customed to that. And then she copies and piece the message. You know, how are you type thing, um, is nice connecting and then paste the two sentences that are specific to that person. She puts it all in the card. She hits the button. Guys. This only costs. I think it's like a, I dunno, 15 bucks a card, something like that. And you're getting a pack of Bruni sent to them and it's sending a card and it's sending a picture of you and the customer. So do that guarantee. It's going to get you some results. And then if you can get a video testimonial, okay.

Speaker 2 (11:43):

I don't take pictures and video testimonials, so I'll shoot for the video testimonial first, if I don't get it, all you do is simply screenshots. A moment in the video where, because you know, you're taking them with you and the customer. Go follow me if you need an example, this, but you're taking them with both of you and then just screenshot a place where it looks like you're both. I dunno, natural. Okay. Sometimes it's hard at the time I've got my mouth wide open and uh, my eyes doing strange things, but find a place where it looks like it probably was a picture screenshot that, and then there's your selfie. There's your selfie with the customer. So that's my recommendations on why you should start taking photos with your customers. Try it, let me know what you think. Let me know if you guys have other ways that you are using other creative things to connect more with your customers to generate more referrals, because that's what we're all about here on the soar printer movements.

Speaker 2 (12:42):

It's helping you guys make it easy as possible to get more leads, generate more referrals and close more deals. So hope this helped. Let me know what you think. Share this with someone who needs a way or who needs some encouragement to take more pictures. I was embarrassed about doing this. I remember my first, like three or four years in solar, I would never do this. And um, the only time I would do it, actually, it was when we had sales competitions, because that was our proof that we were actually with the customers getting inside the homes. And then after that, I'm like a photo with the customers. Now I forget about it, but now I am seeing how powerful it can be. So just do it. It's super easy to get a picture with a customer, even if they don't want to just assume it. I've never had anyone mad at taking a selfie with them and you can sneak it if you have to. Okay. Just don't get sued or something. Okay. Yeah. Release myself from all liability. That's what I got today. Guys. Hope it helped keep crushing it, close some deals this week and we will see you on the next episode.

Speaker 3 (13:51):

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