Episode 188: Strategic Scaling: How to Balance Book Writing and Business Operations
In this episode, Jodi is joined by business strategist Diane Mayer, who offers a grounded perspective on the importance of assessing the right timing for writing a book, particularly when considering its impact on business growth. The conversation underscores the significance of evaluating financial readiness, time management, and strategic planning before taking on book writing. Diane also shares her unique approach to writing a book in real-time through an email series.
Time Stamps: 00:00 Welcome to Write Publish Market podcast
04:16 Business books: credibility and strategy
09:15 Books as business marketing tools
10:02 Business books: timing and impact
13:54 Defining your financial comfort zone
17:12 Balancing business and book writing
20:05 Balancing delivery and marketing strategy
24:31 Ignoring personal questions and reflexivity
26:59 Simplify to avoid chaos in business
29:29 Book success: converting readers to clients
34:30 Finding daily writing time
38:11 Exploring various freedoms series
40:20 Writing insights and discoveries
Keywords: book marketing, business growth, book writing, creative projects, business owners, publishing industry, ceo strategies, operations management, scaling business, time management, work-life balance, strategic planning, marketing asset, emotional attachment, fractional coo, financial freedom, entrepreneurship, authority building, business revenue, high-ticket clients, business chaos, team management, long-term strategy, overcomplicating, slide deck presentations, book credibility, book structure, book framework, book ecosystem, solopreneur challenges
Resources Mentioned:
Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Shoe Dog by Phil Knight Never Enough: From Barista to Billionaire by Andrew Wilkinson
About Our Guest:
Diane Mayor is the queen of turning overcomplicated operations into streamlined systems that actually stick, all while keeping your creative spirit alive and kicking. So if you’re wearing all the hats and ready to see some wins, Diane’s practical wisdom and infectious energy are exactly what you need to turn that ever-growing to-do list into a done-and-dusted success story.
https://dianemayor.com/diagnostic
https://www.linkedin.com/in/diane-mayor/
https://instagram.com/diane_mayor
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1MiUos48Mlx3T9P37rAsfxd75NtIFAEpAy5NOF5Kna5E/edit?usp=sharing