Episode 160: Create Impact in Business with Your Book
In this episode, Jodi welcomes business strategist and author Amy Traugh to explore Amy’s book journey with The CEO Method. Amy shares insights on leveraging a launch team, the importance of human connections in marketing, and how her book has bolstered her business credibility. Amy also shares about unexpected tech issues with Amazon and the powerful impact of strategic networking.
Time Stamps:
00:00 Podcast for entrepreneurs on writing and publishing.
04:18 Easy for me, existing content, find support.
08:50 Writing a book adds authority and credibility.
10:13 Preparing for book launch involves backend work.
14:03 Develop a productive writing routine with guidance.
15:44 Tracking states reached through book distribution visually.
19:24 Reaching event hosts for swag provides ROI.
23:08 Expand reach, engage with book launch team.
27:17 Thanks for listening.
Keywords:
client acquisition strategy, vanity metrics, business intent, accountability, book launch team, engagement generation, asking for help, public sharing, Amazon woes, mutually beneficial relationships, business networking, What's In It for Them book, Joe Polish, Write Publish Market podcast, entrepreneur book writing, Amy Traugh, business strategist, CEO method, sales plateau, bestseller book, data-driven decisions, profitable business, Big Idea to Bestseller, Jay Kheper, credibility establishment, warm client introductions, referral power, book launch challenges, marketing tool, lead magnet
Resources Mentioned:
What’s in it for Them? by Joe Polish Big Idea to Bestseller by Jake Kelfer
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest:
Amy Traugh is a business strategist, author, and the host of the top 2.5% ranked podcast, The Motivated CEO.
She helps service providers, generate the consistent sales they want so that they can create the impact they desire, without sacrificing their two most valuable assets, time and energy through her signature CEO Framework.
www.amytraugh.com
Grab a FREE copy of The CEO Method: An Entrepreneur's Guide to Business Success at https://amytraugh.com/freebook
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1HFQV-pw2O42YSrtUQeBVXEy-vMlOou-el1ge5_39WGc/edit?usp=sharing