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The Most Resilient Berry Company in the World 🍓 | Joe Barsi, President of California Giant Berry Farms

WellBuilt
WellBuilt
Episode • Jul 11, 2024 • 46m

In this episode of WellBuilt, Jon spoke with Joe Barsi, President of California Giant Berry Farms.

California Giant Berry Farms is a leader in the berry industry, known for its commitment to quality and sustainability. As a family-owned and operated company, Cal Giant has built a strong reputation for producing high-quality berries while supporting its community and employees.

Joe shares the inspiring journey of Cal Giant, from its humble beginnings 40 years ago in Watsonville, California, to becoming one of North America's largest berry companies. He highlights the company's mission to deliver premium berries and nourish the community, emphasizing the importance of sustainability and resilience in their operations.

The conversation dives into the unique challenges and innovations in berry farming, including the meticulous process of growing and harvesting strawberries, blueberries, raspberries, and blackberries. Joe explains how Cal Giant maintains its high standards by working closely with long-term grower partners and investing in sustainable practices.

Joe also discusses Cal Giant's dedication to employee well-being, including their partnership with JOON. He shares how JOON's flexible wellness benefits have positively impacted employees' lives, supporting their diverse health and wellness needs.

This episode offers valuable insights into the agricultural industry, the importance of sustainability, and the commitment to community and employee well-being. Joe's passion for berries and dedication to making a positive impact shine through in this engaging conversation.

 

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