Choosing the right title and subtitle for your book can be one of your most important writing decisions. It's the first thing potential readers will see, and it's what will draw them in. A good title and subtitle should succinctly summarize the content of your book, making it easy for potential readers to identify what your book is about. With the right title and subtitle, you can set yourself up for success before you even start writing.

Simply put, a title should be shorter, punchier, and more memorable. On the other hand, a subtitle is where you describe what the book is about, the promise you are making, and the delivery or outcome that the reader can expect. Join this conversation and get enlightened. Be the best in the market with your book title!

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Key points and full transcript can be found in the show notes here.