On this episode of WellBuit, Jon spoke to Dugal Bain-Kim, Co-founder and CEO of Lifeforce. 

They delved into the evolving landscape of healthcare, discussed the shortcomings of the current system, particularly in preventative care, and LifeForce's mission to establish enduring health partnerships that prioritize proactive wellness.

They discussed the company's strategic founding with luminaries like Tony Robbins and Dr. Peter Diamandis, who have been instrumental in shaping LifeForce's trajectory and broadening its reach.

The conversation also ventured into the future of health memberships and insurance, underscoring the shift towards value-based care models that reward long-term health savings.

Highlighting the critical role of biomarkers in health assessment, Dugal emphasized the need for individualized optimal ranges, especially concerning hormones, to enhance quality of life. He shared his personal health practices, including supplementation based on biomarker data, intermittent fasting, and a blend of hot and cold therapies, reflecting LifeForce's holistic approach.

The conversation also addresses the challenge of behavior change in health, the power of connecting lifestyle adjustments to personal values, and the potential expansion of LifeForce into parts of the wellbeing journey.

Check out Lifeforce and enjoy!