Creating Online Content Beyond Algorithms – Maintaining Authenticity Over Time | Doug Cunnington | Ep 59
For those of us who gag a little at the phrase “consistency is key,” Doug Cunnington joins me this episode to offer strategies in sustainably creating content without succumbing to burnout. He provides a refreshingly honest take on the potential pitfalls of creating content solely for algorithms and underscores the significance of self-awareness in avoiding unintended content paths.
As Doug discusses his exploration of early retirement lifestyles, he provides invaluable advice for those planning a fulfilling life beyond work. Join us for this episode, packed with insights for entrepreneurs, content creators, and anyone interested in financial independence.
He candidly discusses the challenges of updating content while stepping away from course creation after a decade-long run, sharing the pivotal moments that led to a strategic business pivot. With a PMP-certified project management background, Doug reveals the art of continuous improvement in course launches, drawing parallels to podcasting through experimentation and creative integrity. His experience highlights the balance between data-driven decisions and preventing burnout by staying true to personal interests.
(00:01) Creating and Marketing Online Courses
(11:48) Building Trust Through Podcasting
(16:53) Developing Trust and Authenticity in Content
(31:45) Navigating Business Evolution and Failure
(42:00) Sustainable Growth Through Iteration and Experimentation
(51:13) Avoiding Burnout and Maintaining Consistency
(54:47) Exploring Retirement Lifestyle and Activities
Podcast-specific advice, direct from the host of Mile High FI and The Doug Show, followed by action steps to help you implement:
Being genuine helps filter your audience naturally, attracting those who resonate with your personality.
- Be yourself in your content and share personal anecdotes.
- Embrace your quirks and unique traits as strengths.
Don’t treat content too preciously and be open to testing different podcast formats, as it allows for creativity and adaptation to audience preferences.
- Test different episode structures, such as solo episodes, interviews, panel discussions, or live recordings to find what resonates best with your audience.
- Consider using AI tools to brainstorm catchy, results-driven titles.
Find ways to maintain consistency while avoiding burnout.
- Develop a content schedule that aligns with your energy levels and interests.
- Use live streams to reduce the pressure of editing and increase audience interaction.
Long-form content and the power of storytelling are underscored as effective methods to build trust and engagement with listeners.
- Create long-form content that allows for deeper exploration of topics.
- Use personal stories and experiences to engage your audience.
- Foster a sense of community by interacting with listeners and incorporating their feedback.
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