In this episode of WellBuilt, Jon had the pleasure of speaking with William Hicks, Co-Founder & CEO of Magic Mind.

William shared his journey from creating keto-friendly Italian snacks, called lupini beans at Brami to joining James Beshara at Magic Mind, a coffee alternative and drink aimed at enhancing mental performance without the caffeine crash.

Magic Mind combines adaptogens and nootropics with a lighter dose of caffeine to support focus and productivity. In our conversation, we dug into the brand's evolution, touching on its broader vision for mental performance.

William offered great insights into scaling a wellness brand, the importance of stress management, and cultivating mental wealth.

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