In this episode of our No Labels, No Limits podcast, we are joined by Michael Goldsby, Chief Entrepreneurship Officer and Stoops Distinguished Professor of Entrepreneurship at Ball State University. He has co-authored a new book, Entrepreneurship the Disney Way where he discusses how the media giant that is the Disney Corporation maintains its lead in a turbulent, ever-changing industry: by sticking to its mission. 

Mike mentions, "I think a mission is a very personal statement. It's your playbook for how you're going to approach everything that you do. It's what you live by. It's that firm commitment to something. You may look at a lot of different aspects of the business, of the industry, where you go as a company, but there's something that ties it all together and that that's that mission. It's what you stand for. And I can tell you that the company still stands for the same things now that they Walt Disney was alive. It stands for creativity. It stands for happiness. It stands for magic." 

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