Episode 5.8: Social Media and Your Book with Andréa Jones
You can’t deny it; (almost) all business owners need to be on social media. And if you’re writing a book as part of your business strategy, then a social media strategy for your book is something you need to have more than you might think. But we all know social media in general can be overwhelming and if you’ve been working on a project like a book, you may not have the energy to get on social media and talk about your book. On today’s podcast Jodi asks her guest Andréa “How do we figure out where to be so that we can then manage our time and energy effectively?”
Andréa talks about
- Breaking it into smaller chunks
- Focusing on the social platforms and types of posts you already do and feel comfortable with (now is not the time to start something new!)
- Approaching it from the thought of, “there is someone out there who really wants this book, how do I let them know that it's available?”
- Thinking about where that book falls within your entire marketing plan; this will help you understand how to approach that on social media.
- Remembering this book that you created can / should be an ongoing piece of your marketing.
- Determining exactly what your marketing plan is and why.
- Engaging and connecting with others on social media (aka staying social!)
And whether you’re launching a book or just a business owner looking to take back control of your social media, this episode is a MUST!
Meet our guest and all the links mentioned in the show notes.