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#32: Laura Behrens Wu Founder & CEO at Shippo

Leaders in Supply Chain and Logistics Podcast
Leaders in Supply Chain and Logistics Podcast
Episode • Nov 28, 2018 • 42m

Laura Behrens Wu is the founder and CEO of Shippo. Laura, 26 years old, and Simon Kreuz, 28 years old, they started Shippo in 2013. Laura had her first experience with a startup while working as an intern at a startup company LendUp, which was a Y Combinator alumni startup (as the combinator that invested in Dropbox, Airbnb, and many other top startups). She grew up in Germany, China, Ecuador, and Cairo went to school in Switzerland and started Shippo in the U.S.

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Some of the highlights from the episode:

  • Shopify, Facebook Marketplace - Partners
  • Offering shipping options to grow their business
  • Building tech experiences
  • Helping them FedEx to reach more clients - smaller
  • Competitor or not - Amazon.com or Alibaba - how do you compete with this guys?
  • Amazon is driving the shipping standard - so our clients come to us for help to compete
  • Customization and authenticity - tell a certain story - millennials
  • Talking about a hard time when being an entrepreneur - founders go through a huge amount of pressure.

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