On this episode of WellBuilt, Jon spoke to Mark Samuel, Founder of IWON Organics and President of Unbun Foods, about navigating health, family, and entrepreneurial challenges while building innovative brands in the better-for-you food space.

Mark shared his 22-year journey across various industries, eventually finding his niche in health-conscious better-for-you CPG brands. He reflected on growing IWON Organics into a recognizable name in the healthy snack market and discussed his recent transition to Unbun Foods, where he is leading a brand refresh and preparing for innovative new product launches.

Mark also discussed his 80/20 approach to nutrition, emphasizing the importance of building a healthy relationship with food by balancing discipline and enjoyment.

He highlighted how discipline, rather than fleeting motivation, has been a cornerstone of his personal and professional success. Mark also opened up about navigating mental health challenges and how exercise and making consistent, health-conscious choices have been essential to his well-being.

The conversation delves into Mark’s philosophy on discipline as a foundation for personal and professional growth, the evolving expectations of health-conscious consumers, and the importance of maintaining a balanced lifestyle. Mark’s candid insights on building resilience, prioritizing health, and the realities of parenting offer valuable lessons for anyone looking to thrive in both life and business.

Make sure to follow Mark on LinkedIn for more insights into health, fitness, and building better-for-you brands.