Today on the show Jodi breaks down the three phases of a book launch: pre-launch, launch, and post-launch. Author-entrepreneurs should remember that book marketing is a marathon, not a sprint.
The pre-launch phase is for setting the foundation for later marketing activities. During this phase, several months before your book is released, your efforts should include things like:
- Making social media connections (for engagement).
- Sharing content (your book cover or a sample chapter) to build excitement.
- Building your email list.
- Recruiting launch ambassadors.
The launch phase is for your book release. During this phase, which encompasses your launch day and the immediate days/weeks, your efforts should include things like:
- Sharing reviews on social media/email newsletter.
- Talking up the book anywhere and everywhere — and having your launch ambassadors do the same thing
- Celebrating with a virtual or real-life book launch party.
The post-launch phase accounts for your ongoing efforts once the book has been released. You need a plan to keep your book top of mind when your book topic comes up in conversation. You might decide to do one small book-related activity every day. Or you might decide to do something bigger once a quarter (such as a blog tour).
Trial and error comes into play with all launch phases, but particularly post-launch. Every author-entrepreneur and every book are unique and require a custom marketing plan.
Listen here or on your favorite podcast player, and let me know what you think!
You might also love - www.jodibrandoneditorial.com/blog/the-3-phases-of-your-book-launch
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