On this episode of WellBuilt, Jon sits down with David Bronner, Cosmic Engagement Officer (CEO) of Dr. Bronner’s, to explore how one of the most iconic soap companies in the world became a radical blueprint for "conscious capitalism".

David shares the multigenerational story behind Dr. Bronner’s—from his grandfather’s escape from Nazi Germany to the company’s transformation into a $200M+ activist brand built around a spiritual mission and commitment to social justice.

What started as soap sold on the side of peace lectures is now a global force for regenerative agriculture—without ever losing its countercultural roots.

The conversation covers: 🧼 The spiritual and activist origins of the “All-One” philosophy that still appears on every label 🧠 David’s own psychedelic journey, and how it helped him reconnect with his grandfather’s mission and lead with clarity and love 🌿 Why Dr. Bronner’s built the world’s first Regenerative Organic Certification—and what it takes to create truly sustainable, ethical supply chains 🇮🇱 How they source olive oil from both Israeli farmers (who happen to be their distant cousins) as well as Palestinian farmers in the West Bank as a model for reconciliation through commerce 👥 The company’s unique employee ownership and governance model, including a 5:1 pay ratio and democratic board structure that protects the mission long-term 💡 Why Dr. Bronner’s caps executive pay, reinvests the majority of profits into mission-driven work, and believes “doing good” should be baked into the business model 🍄 Their trailblazing support for psychedelic-assisted therapy—including full coverage for employees and their families—and why mental health care should be a right, not a perk 🔥 How they’ve become a true “activist soap company,” engaging in political advocacy around issues from drug reform to regenerative agriculture to fair trade 🌀 The importance of ritual, integration, and accountability in psychedelic work—and how David sees this spiritual practice as foundational for healing and leadership

This is one of the most unique episodes to date—blending business, mental health, plant medicine, spirituality, and activism.

Tune in to hear how a soap company became a global model for conscious capitalism!