Key Takeaways:
[4:43] – Patty talks about her mom and her connection to a chapter in her book
[11:31] – What is the broken cookie effect?
[15:07] – How Patty grew her business while being a single mom
[22:32] – How can we overcome the broken cookie effect?
[26:25] – Why Patty's book is called "Hidden Advantage"
[35:27] – Patty gives an overview of what SNAP is
[41:48] – How do we uncover beliefs that hold us back?
[47:01] – Why narrowing your focus and clarifying who you serve is important?
[54:29] – Why Patty believes that everything in your business flows from the pricing
[1:01:42] – What is happiness for Patty?
Resources: