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How to Reframe Your Mindset with a Small Social Media Following: A Dietitians Guide to Income

Dietitian Boss with Libby Rothschild
Dietitian Boss with Libby Rothschild
Episode • Feb 24 • 20m

In this episode of the Dietitian Boss podcast, Libby Rothschild, founder of Dietitian Boss, a registered dietitian interviews Krista Kolodziejzyk, founder of Dietitian Success Center, about whether it's possible to grow your business and make sales with a small social media audience. Together, they share personal experiences, actionable strategies, and mindset shifts to help dietitians succeed regardless of their follower count.

Bio: Krista Kolodziejzyk (RD, MPH, MBA) is a registered dietitian, entrepreneur, and founder of Dietitian Success Center, an online learning platform designed to empower dietitians and dietetic interns. With an MBA in Sustainable Commerce and an MPH in Community Nutrition, Krista has leveraged her skills to build a multi six-figure. She also teaches Nutrition Communication Strategies at Toronto Metropolitan University, where she mentors and inspires students as a lecturer and preceptor. Outside of her professional achievements, she’s an avid baker, reader, and endurance athlete, having completed an Ironman triathlon and a 60-kilometer ultramarathon.


What You’ll Learn from this Episode:

  1. Can You Succeed with a Small Audience?

    • Krista shares how her niche audience of dietitians, with under 3,000 Instagram followers, has been instrumental in growing her membership program.
    • Libby emphasizes that success is not about follower count but about engagement, strategy, and sales skills.

  2. Mindset Shifts for Social Media Success

    • Reframe your mindset: Every view or interaction represents a real person.
    • Focus on building quality relationships rather than playing the volume game.

  3. Metrics That Matter

    • Look beyond follower count to metrics like shares, saves, and overall engagement.
    • Use feedback and analytics to refine your messaging and content strategy.

  4. The Importance of Strategy Over Tactics

    • Identify your audience’s biggest problems and craft content that addresses their needs.
    • Avoid spending excessive time perfecting one piece of content; prioritize experimentation and repetition to learn what resonates.

  5. Practical Tips for Small Audience Success

    • Start small: Build relationships one member at a time.
    • Value your current community, even if it’s small, and focus on delivering value to them.
    • Develop both your audience-building and sales-conversion skills to maximize results.

  6. Avoiding Comparison

    • Focus on your own growth rather than comparing yourself to others in your field.
    • Recognize that content marketing is a skill that requires practice and time to master.

Connect with Krista Kolodziejzyk:

Connect with Libby:

Resources:

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