Register for the Rochas x Renegade yoga event here: https://centennialbeauty.com/rochas-girl-blooming-edition-event-registration-centennial-beauty/

Shop Rochas Girl Blooming Edition at David Jones.

In this week’s episode, we dive into the recent controversy around TikTok’s queen of beauty, Mikayla Nogueira. If you were on TikTok this weekend, chances are you’ve seen creators both criticising and defending Mikayla over a resurfaced clip from 2021, in which Mikayla makes out-of-touch remarks about how hard it is being an influencer. We dissect what she said, the backlash she’s been receiving, and explore the context in which this clip went viral - as the cultural landscape on TikTok becomes anti-full time influencer, thanks to happenings at NYFW, the pandemic and the rising cost of living...resulting in the perfect storm for frustrated audiences.

Timestamps:

12:14 Do Revenge recap

16:49 The Kardashians season 2 episode 1 recap

22:11 Tana Mongeau claims Adam Levine slid into her DMs amid Sumner Stroh cheating scandal

29:43 Hailey Bieber called out by women of colour after being credited for “brownie glazed lips”  beauty trend

34:34 YouTube announces revenue share program for Shorts

37:05 TikTok rolls out dislike button globally

38:35 Mikayla Nogueira & why TikTok has become anti-influencer 

39:24 Who is Mikayla Nogueira?

40:07 Why is Mikayla being ‘cancelled’ on TikTok?

49:25 How is Jaclyn Hill involved?

54:00 Mikayla's past controversies 

57:16 How & why TikTok has become anti-influencer over the past month

1:08 Why Mikayla's 'cancellation' could be a turning point in social media outrage culture

Our publication: https://centennialbeauty.com/

Follow us: https://www.instagram.com/centennialbeauty/?hl=en

Join our closed FB group: https://www.facebook.com/groups/3178046912258044

Resources:

https://centennialbeauty.com/tana-mongeau-claims-adam-levine-slid-into-dms-sumner-stroh-cheating-scandal/

https://centennialbeauty.com/hailey-bieber-brownie-glazed-lips-beauty-trend-backlash-women-of-colour/

https://centennialbeauty.com/youtube-shorts-revenue-share-partner-program/

https://www.engadget.com/tiktok-dislike-comments-133432987.html

https://centennialbeauty.com/mikayla-nogueira-backlash-resurfaced-tiktok-try-being-an-influencer-for-a-day/

https://centennialbeauty.com/tiktok-expose-mikayla-nogueira-alleged-instagram-comments-jaclyn-hill-influencer/

https://www.tiktok.com/@allyssaablon01/video/7147522830706478337?_r=1&_t=8W10gAYLB0T&is_from_webapp=v1&item_id=7147522830706478337

https://centennialbeauty.com/social-media-influencing-versus-the-9-5-tiktok-users-want-creators-to-keep-their-day-job/ 

https://embedded.substack.com/p/its-ok-for-influencers-to-complain