Tarte Cosmetics Dubai Influencer Trip: A Full Deep Dive

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Episode • Jan 24, 2023 • 1h 10m

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In this week’s episode, we bring you a full recap of the Tarte Cosmetics Dubai influencer trip that has taken over all of our social feeds. First, we recap the entire trip, including who was in attendance and a rough cost breakdown, before diving into why it was so controversial and some of the opinions from both sides of the argument.

Timestamps:

8:27 TikTok confirms that its own employees can decide what goes viral

17:06 TikTok’s ‘scar girl’ celebrates 700K followers after gaining notoriety for her controversial facial scar

21:08 Kylie Jenner reveals name of her son nearly a year after giving birth

23:43 The Gossip Girl reboot gets cancelled after two seasons at HBO Max

28:20 Selena Gomez holds hands with Drew Taggart from Chainsmokers

30:48 Tarte Cosmetics Dubai influencer trip recap - what it was, who went, rough cost assumption

34:41 Why it went viral and the controversy around the trip

50:37 What marketers & social media professionals have said about the backlash

Resources:

https://www.forbes.com/sites/emilybaker-white/2023/01/20/tiktoks-secret-heating-button-can-make-anyone-go-viral/?sh=9a167206bfd4

https://www.theverge.com/2023/1/20/23564242/tiktok-heating-view-boosts-creators-businesses