The Current State Of Content On Instagram (What You Should Focus On Creating)

SMMS #268 - I think it's safe to say that there have been a lot of changes lately when it comes to creating content on Instagram. When I first joined the platform, carousels were all the rage, reels didn't exist and videos actually got views. Now, reels have completely taken over, videos are pretty much non-existent and nobody knows what to focus on anymore! Content creation on Instagram is confusing!

That's why on today's episode of Social Media Marketing School, I wanted to share my opinion on the current state of the different content formats on Instagram. I discuss my thoughts on single-image posts, carousels, reels and regular videos so that you can gain a greater understanding of where your content creation efforts should be and how you should be adjusting your social media marketing strategy.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can gain a greater understanding of where your content creation efforts should be and how you should be adjusting your social media marketing strategy on Instagram.

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