Gavin's special guest this week is Tom Kulzer, the CEO and Founder of Aweber, a business dedicated to delivering simple, effective email marketing solutions to small businesses wishing to grow and scale.
Through Tom's ingenuity, Aweber have served marketing solutions to over 100,000 businesses globally, and still operate upon the principle of connecting people first and foremost.
Tom joins Gavin to discuss how the world has, and hasn't changed since Aweber began, and how an early internet business has stayed relevant in an ever-changing world.
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KEY TAKEAWAYS
- Technologies are rapidly evolving, and so are the important websites in terms of customer presence, but the core principle of Aweber's business has always been about connecting people; a principle that has never changed.
- Change comes incrementally, and by constantly educating ourselves about business need and changing technologies.
- In virtual environments, the content is often more important than the people. Attendance for digital events have swiftly overtaken physical events in terms of attendance and engagement.
- There has to be risk and apprehension when implementing change. You know when you're doing something important and big, because your adrenaline tells you so.
BEST MOMENTS
‘It's really simple to this day; it's just that our tools change over time'
‘You have to listen to your customers, but also keep that innovative mind-set'
‘Do really well by your existing customers and they will tell other people about you'
‘Good change doesn't happen when you're comfortable'
VALUABLE RESOURCES
The Business Mastermind Podcast
Tom Kulzer LinkedIn - https://www.linkedin.com/in/tomkulzer/
Aweber - https://www.aweber.com
To book your copy of 'Survive And Thrive' visit https://www.surviveandthrive.cc/coming-soon1591762256
ABOUT THE GUEST
Rob Moore
Rob Moore is a triple best-selling Property Author, public speaker, entrepreneur, and multi-million- pound Property Investor. He co- founded the UK's biggest property education company Progressive Property in 2006 with Mark Homer and has since helped over 100,000 entrepreneurs towards achieving the same, including consulting for many established multi-millionaires and keynoting at some of the UK's most important business events.
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership
Development, Team Development & Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
CONTACT METHOD
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