Andrew Maffettone: Expanding the reach of ecommerce brands
We are excited to welcome Andrew Maffettone, a marketing expert with over 15 years of experience in ecommerce, to Own Your Commerce. Not only has he owned and managed multiple marketing companies in the ecommerce space but has also worked in-house at multiple online selling companies, driving brands to new heights. With his knowledge of marketing and business strategy, love for staying ahead of the curve, and ability to execute marketing solutions, he created BlueTuskr, a team of specialized experts dedicated to the growth and success of ecommerce sellers.
Some topics we discuss:
- How to Operate an 8-Figure ecommerce marketing department with one employee.
- Paid advertising attribution: Why ecommerce digital marketing has gone traditional and how to measure It.
- Structuring Google Ads shopping and search campaigns to scale your ecommerce business.
- Ecommerce SEO: The exact process and tech stack Maffetone uses to explode organic traffic and improve ROI.
- Why an ecommerce omnichannel approach is how all sellers will be marketing in the future.
- The importance of a CRM and why high-volume sellers are making the switch.
- The perfect Instagram marketing process For ecommerce sellers.
Guest bio:
Andrew Maffettone (Maff) is the Founder of BlueTuskr, a full-service marketing company for e-commerce sellers. With 15 years of experience, he has proved himself to be a leader in the field. Andrew's entrepreneurial knowledge and success allow him to excel in his industry as well as helping others grow theirs. His knowledge in branding, social media, SEO, web design, graphic design, email marketing, and more, providing exceptional results consistently. He also hosts the always entertaining and informative E-Comm Show podcast.
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