When you should use the Picture Superiority Effect for your Public Relations campaign.
If you are not using graphics, and infographics, you could be missing out on a massive part of your audience. This is because 90% of information transmitted to the brain is visual, our brains process visual information 60,000x faster than text (amazing but true), all explained as the Picture Superiority Effect in 1971.
As a result, we need to use pictures in Pr all the time. Infographics, for example, are 30x more likely to be read than text articles. I share with how I am making an infographic using Canva.com but there are other great sites like Visme too which have masses of templates, tools, images, and even courses. I am not a designer but the opportunity to capture 90% of the attention of my audience means that I am experimenting with design and it's both fun and cost-effective.
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