#349 How to sell anything by following this simple guide: Leading car salesman: John Roca
John Roca – the director of Sydney City Toyota – is by far the country's best salesperson I've ever met.
John will be giving you direct access to his MUST-FOLLOW rules, which is a breakdown of what he and his team use to close the deal. In his case, a car is one of your second most significant investments.
We'll also take you through John's EVOLUTION framework that he's been using for twenty years and why you need to focus on the two pillars of selling… both to the new customer and people you've already sold to.
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