11. The Missing Piece For Content That Converts

In this new episode, I am going to talk about the missing piece in building the foundations of your personal brand and the foundations of the content marketing that you want to use. I talk about the importance of personal branding and clarity in the world of entrepreneurship, particularly for women and the significance of understanding one's personal brand strategy, identity, and marketing before delving into content creation and promotion. I delve into the context about differentiation, authenticity, confidence, and the need for a clear and concise personal brand statement and the role of content as a fundamental element in building and promoting a personal brand, acting as the glue that holds various aspects of branding together. 

 

“The truth is, repetition is the mother of reputation. So if you don't repeat yourself, people will know you for nothing. And marketing people say you want to repeat one thing a million times, not a million things one time because you will be known for nothing. So at the end of the day, have you sat down and figured out who you are? What qualifies you to do what you do?”

 

The key highlights:

• The three crucial phases of building a personal brand: personal brand strategy, personal brand identity, and personal brand marketing. 

• Women struggle with content creation because they lack clarity about their personal brand. It's emphasized that understanding who you are, who you serve, and how you serve them is vital. 

• The importance of defining your brand strategy before venturing into marketing efforts. 

• Content is described as the glue that holds various aspects of personal branding together. It is essential for networking, speaking engagements, and overall brand positioning. 

• Developing a clear and concise personal brand statement is crucial. This statement should encapsulate who you are, who you serve, and how you serve them. 

  

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Connect with me:

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

 

Listen to the Podcast:

Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059

Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5

Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM

Stitcher: https://www.stitcher.com/show/1077570

Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M

Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast