Episode 10:8 Mark Reisman on Building a Company around Empowerment

The founder & CEO of Empower Living talks about his new venture, his Master of Arts in Senior Living Hospitality from the USC Leonard Davis School of Gerontology, and why career path and empowerment go hand in hand.

About Mark

In addition to his role as CEO of Empower Living, Mark Reisman, CPA, is Chief of Acquisitions and Asset Management at Touzi Capital, a private equity firm specializing in senior living and multifamily investments. He oversees an $80M portfolio of twelve properties, totaling 990 multifamily and senior living units.

Mark is the former CEO, CFO and Interim COO of WindRiver Management Corp., where he managed 30 senior living communities in Texas, Florida and Oklahoma, including assisted living, memory care, and independent living, in addition to two 200+ bed multifamily communities. Management company revenues increased by 28% over 2.5 years, and the company transitioned from a strictly third-party manager to also owner-operator.

Key Takeaways

• Part of empowering staff is making sure they're productive and not wasting time on administrative tasks like scheduling and health records. Give employees tools and be a sounding board.
• Fall risk reduction needs and an offense and a defense, including motion detector sensors and video with AI technology that detects a fall once it occurs.
• It’s important to provide career path and educational opportunities to grow the next generation of senior living executives. Senior Living is notorious for having frontline workers who do not get promoted or promoted very far, so it's important to provide pathways for growth.