Bonus Episode: Ecommerce Insights: The Power of Customer Conversations with Nick Trueman
Nick Trueman is an expert in digital marketing, specializing in PPC and SEO strategies that drive real revenue. As the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast, Nick has spent over 17 years helping brands scale through search and performance marketing.
Nick founded Spec Digital, a leading PPC & SEO consultancy, in 2011 and has since worked with over 1,500 brands across various industries. His expertise has even influenced changes in how major search engines operate. Before Spec, he launched and successfully sold TrueLine Marketing to the Collider Group in 2013.
With a deep understanding of Google & Bing advertising, website optimization, and revenue growth, Nick’s insights help businesses maximize their lead generation and ecommerce success. On Winning With Shopify, he shares actionable strategies, interviews top industry experts, and dives into the latest trends shaping digital commerce.
In This Conversation We Discuss:
- [00:09] Intro
- [01:29] Scaling from local to global brands
- [04:27] Turning an unexpected role into success
- [05:10] Building a business beyond a podcast
- [06:12] Making decisions with outdated data
- [08:40] Navigating post-COVID economic realities
- [12:13] Optimizing margins through smart supply chains
- [16:29] Maximizing ROI without increasing ad spend
- [19:11] Creating collections that actually convert
- [22:49] Investing in tools but never using them
- [25:40] Knowing your strengths in business growth
- [26:57] Testing before launching new features
- [29:40] Analyzing conversion rates vs. order value
- [32:02] Standing out beyond basic discounts
- [34:03] Forecasting demand with creative strategies
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Digital Marketing Agency in Surrey spec.digital/
- It's Time To Win, With Our Shopify Podcast wwspodcast.com/
- Follow Nick Trueman uk.linkedin.com/in/ntrueman
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