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Keynote-DQ-A Smile and Story: Innovation and an Iconic Brand

MN AMA Get In The Game Podcast
MN AMA Get In The Game Podcast
Episode • Dec 2, 2009 • 1h 8m
Michael Keller, International Dairy Queen

DQ - A Smile and Story: Innovation and an Iconic Brand

How do you keep a 70 year old, iconic brand fresh and relevant? Start with the basics and work toward brand relevant innovation from there. DQ’s story is a good one for all marketers and advertisers trying to find growth and remain competitive in a cluttered marketplace and media space.

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