Embark on a journey of discovery with 'The Truth in This Art' podcast, as Rob Lee leads the conversation with Sid Sharma, a visionary co-founder behind Mobtown Fermentation, the dynamic Baltimore-based venture renowned for its exceptional creations, Wild Bay Kombucha and Icaro Yerba Maté. Hailing from Baltimore, Sid's roots run deep within the city, and his enduring friendship with co-founders Adam and Sergio since their teenage years fuels their shared journey. A fervent advocate of fermentation, Sid channels his unwavering commitment to crafting premium products, infusing Mobtown Fermentation with his boundless passion and dedication.

About Mobtown Fermentation

Mobtown Fermentation LLC was founded by Sid Sharma with two childhood friends: Sergio Malarin and Adam Bufano. Mobtown Fermentation is the maker of Wild Bay Kombucha and Icaro Yerba Maté. Mobtown Fermentation's beverages are currently being sold in over 1500 stores in the Mid-Atlantic.

Through fermentation techniques and unique flavor combinations, Mobtown Fermentation is able to create a kombucha for both new and seasoned drinkers. Mobtown Fermentation hopes you enjoy our simple and honest recipe

In this dialogue, we peel back the layers on:

• The captivating origin story of Mobtown Fermentation, which rooted in a cherished family recipe and a shared vision to introduce the wonders of kombucha to Baltimore's heart.
• Embark on a flavorful journey as we delve into the intricate art of crafting Wild Bay Kombucha, exploring the meticulous balance achieved through inventive flavor combinations and the conscious use of fair trade organic gunpowder green tea.
• Tune in to discover the whimsical world of Mobtown Fermentation's branding, symbolized by their endearing rabbit mascot, and delve into how this playful and creative ethos resonates throughout their approach.
• In this episode, we delve into the complexities of working with close friends, examining the fine balance of setting aside ego and preserving professionalism, a crucial lesson learned on the path to success.
• Join us as we decode the core attributes of a triumphant entrepreneur, diving into the trio of patience, processing, and perfection, and how they interplay to pave the way for greatness.
• Uncover the golden rule for business growth and development in this enlightening episode, where we explore the art of adding genuine value to people's lives and nurturing authentic engagement with the audience, serving as the ultimate key to unlocking progress.

Don't miss out on this valuable conversation with Sid as he shares the story behind Wild Bay Kombucha and the importance of being based in Baltimore. The company started with a family recipe and a desire to bring kombucha to their hometown. They focus on making a perfectly balanced kombucha using unique flavor combinations and fair trade organic gunpowder green tea. The branding, including the rabbit mascot, reflects their fun and creative approach. Sid emphasizes the importance of working with friends and leaving ego and friendship at the door. He also shares three traits of a successful entrepreneur: patience, processing, and perfection. Sid believes in adding value to people's lives and engaging with their audience in an authentic way.

Mentioned in this episode
Wild Bay Kombucha

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Host: Rob Lee
Music: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.
Production:

• Produced by Rob Lee & Daniel Alexis
• Edited by Daniel Alexis
• Show Notes courtesy of Rob Lee and Transistor

Photos:

• Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.
• Guest photos courtesy of the guest, unless otherwise noted.

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