The Critical Components of Storytelling with Laura Klieves, Senior Director of L&D & Comms at Malwarebytes
“When you think about internal communications, It's so much about change management. It's about bringing people along on the journey that the CEO or the executive team have created in multiple meetings. They already know it, but now they have to turn around and communicate it. And so they have to make that their own. They have to believe it. And we as humans can really smell when somebody doesn't believe what they're saying. And so you have to just own it and practice it and know it inside and out and bring your own stories and examples to it. It can't just be talking points off of a sheet because the rest of us know when it really isn't yours.” — Laura Klieves
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Episode Timestamps:
*(1:50) - How Laura got interested in communications
*(3:05) - Laura’s first job in communications
*(5:08) - Laura’s current role as Senior Director, L&D and Communications at Malwarebytes
*(7:42) - Segment: Storytime
*(14:00) - Segment: Getting Tactical
*(17:20) - Overcoming learning curves when joining a company
*(20:30) - Must-do tactics for ICs in order to be effective and engaging in a digital workforce
*(25:00) - The critical components of storytelling
*(29:40) - Ensuring virtual employees have an amazing experience
*(33:25) - Segment: Seat at the Table
*(37:50) - Segment: Asking for a Friend
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