Ocean Spray vs. Twisted Tea: Lessons We Learn When Brands Go Viral

On this episode of Brand2Brand, hosts Thomas Stirling and Veronica St. Cyr review recent viral moments and discuss how brand-focused scenario planning can help you prepare. Every company wishes for a brand-making viral moment, but ultimately the effect, whether positive or negative, depends on how that company reacts.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.