Find out how a successful retail-based mobile marketing program can be economical, reinforce premium positioning, and effect sales. Cigar maker Macanudo's American Passion Tour, a 45-foot cigar lounge on wheels, has visited top retail accounts during the past five years. The opportunity for smokers to sample new products in an environment modeled after Manhattan's ritzy Club Macanudo has produced smokin' results. Peter has been creating and producing interactive marketing events for more than 20 years.