One of the major themes that we’ve heard across the government – from federal agencies to state and local governments, to the U.S. military – is the need for modernization and digital transformation. Government organizations of all sizes and with incredibly different missions have all been evaluating and embracing new, transformative technologies. This digital transformation is intended to help them improve operations, increase efficiency, and meet mission requirements despite reduced resources, tight budgets, and other operational limitations. But government agencies and military organizations can only evaluate and adopt the technologies that they know about. They can only craft solution requirements if they truly understand what’s possible. And one of the most effective ways for government decision-makers to stay on top of the ever-shifting and constantly evolving technology sector is to have industry partners that are actively working to demonstrate their innovative solutions and latest technologies. In this way, government sales and marketing professionals play an essential role in getting the latest tools into the hands of government agencies and military organizations that can most benefit from them. But that’s often easier said than done. The government sales and acquisition process are notoriously convoluted and complicated – with confusing, resource-draining steps and requirements that can be a challenge for even the largest, most successful company. To help government sales and marketing professionals, the Government Technology Insider has partnered with a government sales and marketing savant – Thomas Mahoney of TD SYNNEX Public Sector – to record a very special instructional podcast series. This four-part series entitled, “The Public Sector Primer,” is designed to help connect government sales and marketing people to the public sector agencies and organizations that would greatly benefit from the solutions that they offer. In part one of The Public Sector Primer, they focus on how government sales and marketing professionals can learn about opportunities and identify an agency’s needs and mission requirements.