324 – Retail – Wholesale – Combo – Let’s Get Advice through 25+ Years in Business with Sue Burns of Baabaazuzu
Sue started her craft 26 years ago due to a laundry error. Yes, you heard me right - a laundry error that reduced Sue's beloved sweaters to a pile of carnage. And since then, she's learned so many lessons in business as she found her own way.
What would have brought most to tears, became a lightbulb moment for Sue. Blending her graphic design with her sewing skills, she refashioned the sweaters into new wearables and launched Baabaazuzu. The brand has grown to include hats, mittens, scarves, bags, and more for women and men, all made from post-consumer woolens.
The past 25+ years have been a whirlwind of growth, excitement, challenges, and brilliant ideas that have tested her patience, as well as rewarded my efforts.
Sue says she’s grateful for the learning curves that are part of the journey as an artist and entrepreneur.
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Thank you so much! Sue
What would have brought most to tears, became a lightbulb moment for Sue. Blending her graphic design with her sewing skills, she refashioned the sweaters into new wearables and launched Baabaazuzu. The brand has grown to include hats, mittens, scarves, bags, and more for women and men, all made from post-consumer woolens.
The past 25+ years have been a whirlwind of growth, excitement, challenges, and brilliant ideas that have tested her patience, as well as rewarded my efforts.
Sue says she’s grateful for the learning curves that are part of the journey as an artist and entrepreneur.
LESSONS IN BUSINESS
- Know if there’s a market for your product.
- Stay open to changes in how and where you do business based on where the market and opportunities are.
- Be available to your customers in different ways.
- The quality of your product will make you stand out.
- Your booth design is important as well as the accessibility to your product. Make people fall in love with what you do.
- Don’t let anything scare you especially if you’re just starting out.
- Learn from your customers as to which products resonate with them and apply that to your sales technique so you will know which product to sell.
- Signage is important for people to know more about your brand and to spark their curiosity about what your products are.
- Engage with customers. Demonstrate how your products work. It’s all about the customer’s experience.
- See the value in the way you market and sell your products.
- For wholesale business, deliver products on time.
- Stay true to the product of what people know you for. Always make your product better.
Resources Mentioned
Sue's Contact Links
Website | Facebook | Instagram
Join Our FREE Gift Biz Breeze Facebook Community
Become a Member of Gift Biz Breeze
If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started.
Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: Rate This Podcast
Apple Podcasts | Google Podcasts | Spotify
Thank you so much! Sue
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