One of the most critical metrics businesses use to predict revenue potential is customer lifetime value. Understanding this metric helps you make strategic marketing decisions. You have to remember that not all customers are going to be profitable. So it's not wise to spend time and money trying to retain one-time customers when you could be focusing on active and high-value customers. So what are the strategies to increase customer lifetime value? Today's guest will give you the answer. 

Joining me today is my good friend, the DigitalMarketer Mark de Grasse. He has vast experience in digital marketing and is well-versed in new technologies impacting the marketing scene. So expect to hear us talk about AI, specifically ChatGPT, and how it's affecting content marketing. 

Discover the ways to increase your customer lifetime value and how AI will impact your business in today's episode of SMART Businesses Do THIS!

"Instead of going to this person who has been trying to take your money the whole time, now you go to another solution that just says, hey, here's that info you wanted."

- Mark de Grasse

In This Episode:

- How Mark became the President of DigitalMarketer.com and what the role means for him

- What is customer lifetime value (LTV), and how is it calculated? 

- The first step to increasing customer lifetime value and how ChatGPT is going to impact your business

- The reason you cannot outsource your content creation strategy to AI and the workaround to benefit from new technology

- How do you increase customer lifetime value?

- What are the stages of the Customer Value Journey, and why are they relevant to you as a marketer and business owner?

- How is ChatGPT better than Google when it comes to search results? 

- Should you be concerned that ChatGPT might take away your decision-making ability?

And much more…

Connect with Mark de Grasse: 

- Website

- Facebook

- Instagram

Connect with Adam Lyons:

- Website

- LinkedIn

- Facebook

- Instagram