Roughly 57% of Gen Zers want to be influencers. Should their parents let them? Today I’m talking to the perfect people to ask: Heidi and Marc D’Amelio, parents of two of the biggest influencers on TikTok, Dixie and Charli D’Amelio. Nicole talks to Heidi and Marc about what advice they’d give parents of kids who want to be influencers, how in their family business they protect both the family and the business, how the changing business dynamics in their household has affected their marriage and so much more.

Want more of the D’Amelios? Check out Heidi here, Marc here, D’Amelio Footwear here and Be Happy Snacks here.

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