Creating a Content Marketing Machine with Andrew Davis: Episode 131 of The Action Catalyst Podcast
Andrew Davis has wrangled for The Muppets and written for Charles Kuralt. He’s marketed for tiny startups and Fortune 500 brands. He is the author of two books, Brandscaping and Town Inc.
In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville and TomTom. Drew has led the charge to change the way publishers think and how brands market their products in a digital world. Today, after selling Tippingpoint Labs, Andrew Davis shares his insights and ideas in workshops and speaking engagements around the world.
He's been featured in The New York Times, USA Today, International Business Times, The Boston Globe, CBS News and hundreds of other media outlets.
Show Highlights:
In the future, everyone will be in sales. @DrewDavisHereVideo is a massive shift in marketing. Don't tell your audience, show your audience. @DrewDavisHereMarketers will spend less time creative a lot of content and focus on sharing consistent content. @DrewDavisHereYou can have great traffic, but generate zero leads. It's about quality over quantity. @DrewDavisHereIf you want to build a digital brand, do these three things: provide quality and unique content, be consistent, remain relevant. @DrewDavisHereRemain relevant to your audience by posting content that stays on brand that is relevant to them. @DrewDavisHereConsistently deliver your content. This builds a solid digital relationship built on trust.@DrewDavisHereGet rich by targeting a niche. @DrewDavisHereFind your niche, target directly to them and watch your business grow. @DrewDavisHereBuild a relationship with your audience through a content based brand. @DrewDavisHereIf you want a successful business, think like a media company. @DrewDavisHereContent builds relationships, relationships are built on trust, and trust is what drive revenue. @DrewDavisHere
The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!
In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville and TomTom. Drew has led the charge to change the way publishers think and how brands market their products in a digital world. Today, after selling Tippingpoint Labs, Andrew Davis shares his insights and ideas in workshops and speaking engagements around the world.
He's been featured in The New York Times, USA Today, International Business Times, The Boston Globe, CBS News and hundreds of other media outlets.
Show Highlights:
In the future, everyone will be in sales. @DrewDavisHereVideo is a massive shift in marketing. Don't tell your audience, show your audience. @DrewDavisHereMarketers will spend less time creative a lot of content and focus on sharing consistent content. @DrewDavisHereYou can have great traffic, but generate zero leads. It's about quality over quantity. @DrewDavisHereIf you want to build a digital brand, do these three things: provide quality and unique content, be consistent, remain relevant. @DrewDavisHereRemain relevant to your audience by posting content that stays on brand that is relevant to them. @DrewDavisHereConsistently deliver your content. This builds a solid digital relationship built on trust.@DrewDavisHereGet rich by targeting a niche. @DrewDavisHereFind your niche, target directly to them and watch your business grow. @DrewDavisHereBuild a relationship with your audience through a content based brand. @DrewDavisHereIf you want a successful business, think like a media company. @DrewDavisHereContent builds relationships, relationships are built on trust, and trust is what drive revenue. @DrewDavisHere
The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!
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