Where do I think we've gone wrong as an industry?

In a nutshell, it's storytelling. We've been unable to have tough conversations with our patrons and our peer around pricing and how hard our jobs truly are.

Enter the most unlikely resource imaginable, Tucker Max. As it turns out, Tucker grew up in a restaurant family and that background paired with his prowess for storytelling puts him in a position to offer experienced-based, actionable advice on how we can and should share our stories with each other and our communities.

For more on Tucker's company go to www.scribemedia.com

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We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

Full Comp - www.restaurants.yelp.com/fullcomp

The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth

Restaurant Marketing School - www.restaurants.yelp.com/marketingschool

The Playbook - www.restaurants.yelp.com/influencers