Ep. 237: How The House Of Flawless Is Thriving On TikTok Shop - Alores Norris
On this week’s episode of the Friends in Beauty podcast I welcome Alores Norris to the Friends in Beauty guest chair. After 11 years of being a stay-at-home mom and a military wife, A'Lores decided to go out into the beauty world and start her own makeup company. House of Flawless started with just a few lipstick colors she would mix in her kitchen, and it grew into a small beauty empire within 2 years.
In 2016 she became the first black woman to open a cosmetic store in Simpsonville SC, and the store carried brands such as Amazing Cosmetics, Juvia's Place, Morphe, Cinema Secrets, House of Flawless, Hydratherma Naturals, and other skin care products.
Alores also has worked on multiple shows as a makeup artist, such as FOX hit show Our Kind of People, Bravo Thicker Than Water and she was a key Artist on a new film called Haunted Trials that hit the big screen in 2021. She key'd the NFL ( We got Your Back) commercial and a makeup artist for the ESPY Award show in 2022. She's key'd New York fashion week, working with some of the biggest names in the entertainment business.
In 2024 she was awarded the Emmy of commercials for her Hulu Beauty commercial for her House of Flawless cosmetic line. During our chat we talked about her early beginnings as a Makeup Artist, setting boundaries with clients, diving into the business side of makeup, success on TikTok Shop, the beauty community in South Carolina, and so much more.
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Social Media Info:
Alores (Instagram) - https://www.instagram.com/aloresthehouseofflawless
The House of Flawless (Website) - https://www.thehouseofflawless.com
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