#45 - Leah MacNab - Senior Vice President & Managing Director, NBA Canada
Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com/
Unless you were living under a rock over the past couple of months, you are aware that the WNBA invaded Toronto in May. What you may not have known is the origin story of how that event came to be. We have Leah MacNab’s son to thank in part. Leah shares that story and so much more in this fascinating and wide-ranging chat.
We cover how Leah landed a role with the NBA and has worked her way up from coordinator to Senior Vice President & Managing Director. Including an amazing story of what inspired her to pursue a job at the NBA and how she wore down Dan MacKenzie until he eventually hired her.
A deep dive into her role and what excites her about the future
Her mentors… with a shoutout to … Dan MacKenzie, Stacey Allaster, Cheri Bradish, and her team.
Lessons learned in her current role, with a focus on Leah’s growth as a people manager and how that was put to the test during the pandemic.
Insights into some of the NBA Canada campaigns, events and partnerships – such as:
- The NBA 75th anniversary marketing campaign
- NBA Creators presented by Microsoft, shining a light on BIPOC creators
- Insights into how and why partners got behind the WNBA game – including Tangerine, DoorDash, Air Canada, Sport Chek & Canada Goose
We discuss Canadian Tire’s bold pledge to increase their investment in women’s sport.
Plus, the state of women’s sports and how corporate partners are helping build the future we want to see.
And we wrap with wonderful professional development advice, including the value of surrounding yourself with diversity of background and of opinion.
Leah is dogged, thoughtful, self-aware, humble and very impressive. I particularly love how she prepares for opportunities – whether a new role or a new event.
You’ll leave informed and inspired. I hope you enjoy.
And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com
Unless you were living under a rock over the past couple of months, you are aware that the WNBA invaded Toronto in May. What you may not have known is the origin story of how that event came to be. We have Leah MacNab’s son to thank in part. Leah shares that story and so much more in this fascinating and wide-ranging chat.
We cover how Leah landed a role with the NBA and has worked her way up from coordinator to Senior Vice President & Managing Director. Including an amazing story of what inspired her to pursue a job at the NBA and how she wore down Dan MacKenzie until he eventually hired her.
A deep dive into her role and what excites her about the future
Her mentors… with a shoutout to … Dan MacKenzie, Stacey Allaster, Cheri Bradish, and her team.
Lessons learned in her current role, with a focus on Leah’s growth as a people manager and how that was put to the test during the pandemic.
Insights into some of the NBA Canada campaigns, events and partnerships – such as:
- The NBA 75th anniversary marketing campaign
- NBA Creators presented by Microsoft, shining a light on BIPOC creators
- Insights into how and why partners got behind the WNBA game – including Tangerine, DoorDash, Air Canada, Sport Chek & Canada Goose
We discuss Canadian Tire’s bold pledge to increase their investment in women’s sport.
Plus, the state of women’s sports and how corporate partners are helping build the future we want to see.
And we wrap with wonderful professional development advice, including the value of surrounding yourself with diversity of background and of opinion.
Leah is dogged, thoughtful, self-aware, humble and very impressive. I particularly love how she prepares for opportunities – whether a new role or a new event.
You’ll leave informed and inspired. I hope you enjoy.
And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com
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