Guillaume Cabane comes on the Tech Bound podcast to talk about investing your time like a VC, building Growth roadmaps, and running experiments. A true master of his craft, Guillaume is the former VP of Growth at Drift, Segment, and Mention, current VP of Growth Gorgias, and advisor to G2, Abstract, Metadata, Madkudu, MonkeyLearn.

Timestamps:

0:00 Introduction

1:23 Be the VC of your time

4:28 The risk-taker and tinkerer mindset

8:57 The first things Guillaume would look at when growing a company with strong PMF

12:18 When to be CAC-efficient and when not

15:16 Building a Growth roadmap

17:32 The master's tools

20:43 EVELYN - Experiment Velocity Engine Lifting Your Numbers

24:49 What distinguishes good from bad experiments

27:47 Creating value where others don't see value

31:36 Guillaume's Zone of Genius

31:56 Teams over Self

32:16 How failure set Guillaume up for success

Show notes

https://twitter.com/guillaumecabane?lang=en

https://www.linkedin.com/in/cabane/

www.kustomer.com

www.madkudu.com

EVELYN: https://airtable.com/universe/expZpCNVlkaoLGNAr/evelyn-experiment-velocity-engine-lifting-your-numbers

Cialdini - Influence: https://bookshop.org/books/influence-the-psychology-of-persuasion-revised/9780061241895

Shackleton - Voyage: https://bookshop.org/books/endurance-shackleton-s-incredible-voyage-anniversary/9780465062881

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#growth #growthmarketing #vc

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