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The Gen Z Consumer: Part 2

In the Loupe
In the Loupe
Episode • Apr 15, 2021 • 23m

TikTok, Billie Eilish, VSCO, and the return of the scrunchie - who is Gen Z? These young people have just started arriving into adulthood, and they're making decisions very differently than previous generations. They rely on the advice of others, and of Google. In part two of this two-part episode, we chat with some Gen Z buyers about their style, their buying habits, and their relationship with fine jewelry.

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Sponsored by:
theedgeforjewelers.com

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