Here's How This Startup is Working To Reinvent The Ad Industry w/ CEO Andrew Yates

In this episode, Shamus Madan chats with Andrew Yates, the mind behind promoted.ai. They discuss hiring challenges in tech, promoted.ai's goals, journey to Y Combinator, and strategies against tech giants. They also delve into misconceptions about ads and the changing consumer sentiment.

Running a successful marketplace is hard. Andrew Yates is the co-founder and CEO of Promoted, a tech startup that helps marketplaces maximize conversions through optimizing for better search results as well as real-time personalization for new and anonymous users.

Promoted.ai was part of Y-Combinator's 2021 batch.

Before starting Promoted.ai, Andrew worked at Pinterest and Facebook, where he led ads ranking, auction, and marketplace engineering and research teams.

Learn More About Promoted Here:

Promoted.ai

Twitter of Host: @mbitpodcast

(0:00) Introduction and Guest Background: Andrew Yates and promoted.ai (1:17) Hiring Challenges in Tech Industry (4:16) Vision, Goals, and Industry Size of promoted.ai (7:41) Clientele and Journey to Y Combinator (12:24) Competitive Strategies Against Tech Giants (15:20) In-house Team Building and Business Model of promoted.ai (18:46) Differentiation from Big Tech Companies (20:44) Misconceptions about Ads and Objective Function Maximization (24:16) Changing Consumer Sentiment and Philosophy of promoted.ai (27:04) Conclusion of Interview with Andrew Yates