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Blooming with Local Charm: Ellen Frost's Journey of Sustainable Floral Design in Baltimore

The Truth In This Art: Stories That Matter
The Truth In This Art: Stories That Matter
Episode • Jul 29, 2021 • 41m

Ellen Frost is the owner and designer of Local Color Flowers, a Baltimore-based floral design business specializing in personalized arrangements and bouquets made from fresh, seasonal, and sustainable flowers from local specialty growers. Founded in 2008, Ellen's vision was to offer the people of Baltimore an environmentally and socially conscious alternative for purchasing flowers. With a commitment to responsible resource use, supporting the local economy, and promoting neighboring farms, Ellen's passion lies in creating beautiful floral designs while supporting and showcasing the work of local flower farmers.

Within this chat, we shed light on:


  • The blooming world of Local Color Flowers, a Baltimore-based floral design business that is transforming the community with its locally sourced and environmentally conscious approach to flower arrangements.
  • In this episode, we sit down with Ellen Frost, the visionary founder of Local Color Flowers, to uncover the inspiring story behind her mission to connect local flower farmers and customers, and how she's cultivated a vibrant space for sustainable floral design.
  • Delve into the fascinating world of flower sourcing and its environmental impact, as we discuss Local Color Flowers' dedication to sourcing locally and its vital role in supporting local farmers and reducing the ecological footprint of the floral industry.
  • Discover the multifaceted role of Ellen Frost within Local Color Flowers, from nurturing relationships with farmers to designing captivating arrangements and empowering others through floral design classes, as we unravel the layers of creativity and passion behind this thriving business.
  • Tune in for valuable insights from Ellen Frost on effective delegation, building a passionate team, and staying true to your creative vision, as she shares her journey of balancing various roles within Local Color Flowers and offers practical advice for aspiring entrepreneurs in the floral industry.


Ellen Frost, owner and designer of Local Color Flowers, joins host Rob Lee to discuss her Baltimore-based floral design business. Ellen shares how she started the business in 2008 with a mission to provide locally sourced flowers to the community. She explains the importance of supporting local flower farmers and the challenges of sourcing flowers locally. Ellen also talks about the different roles she plays in the business and how she has built a passionate and creative team. She shares her journey from being a solopreneur to delegating tasks and the importance of finding people who are passionate about the same things. Ellen also discusses the different flowers that are in fashion and the ones that deserve more love. She emphasizes the value of flowers and how they can bring joy to everyday life. The episode concludes with Ellen sharing her advice on staying focused on your own work and not comparing yourself to others in the industry.


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Host: Rob Lee
Music: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.
Production:

  • Produced by Rob Lee & Daniel Alexis
  • Edited by Daniel Alexis
  • Show Notes courtesy of Rob Lee and Transistor

Photos:

  • Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.
  • Guest photos courtesy of the guest, unless otherwise noted.

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