People are not rational. Especially when it comes to money. So, how can behavioral science help banks offer more relevant financial services?
Olivier Berthier, Founder and CEO of Moneythor, joins us this week to discuss the irrationality behind money and how personalization is key for digital wealth services. He tells us about the behavioral science techniques that Moneythor is using to enhance digital banking services, with a prime focus on the generation of data-driven personalized and contextual recommendations for customers. He also shares his experience in the industry, both from a corporate and startup perspective.
At the end, we find out what Olivier misses most from France!