#52: What is the role of marketing in a circular economy? with Alena Kuzniatsova

How can marketing be used to help create a more circular economy? Alena from Orange Bird is here to share with us the ins and outs of marketing and that it is not inherently about getting people to buy more. Tune in to hear why you might want to start collaborating with your marketing department when it comes to innovating new circular business models. Resources and links discussed in this episode can be found at gettinginthelooppodcast.com .

About Today’s Guest

Alena Kuzniatsova is Founder and Chief Value Officer of Orange Bird. After working in different marketing functions for 15+ years, in 2017, Alena founded Orange Bird, an agile marketing agency, which focuses on and serves companies who use circular business models and help to reduce and eliminate greenhouse emissions.