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#48 - Katherine Henderson - President & CEO of Hockey Canada

Influencers of Sponsorship Marketing - a Roth Revenue Podcast
Influencers of Sponsorship Marketing - a Roth Revenue Podcast
Episode • Nov 26, 2024 • 56m
Hey folks, Gavin Roth here with another episode of the influencers of sponsorship marketing

It’s been about a year since my last episode. Let’s just say, work life has gotten in the way of my passion projects. But thrilled to say I’ve been asked by a number of industry friends when I’ll be releasing new episodes. So here we go.

My first guest of the new season is Kathy Henderson of Hockey Canada.

If Kathy Henderson were a hockey player, she’d likely be a one of those smart, reliable centres… plays a 200-foot game, back-checks, gets teammates involved…great in the locker room and in the community. You know the type. That’s the vibe I got after spending an hour chatting with her.

In September 2023, the devoted hockey mom and high-level sports exec became the first female president and CEO in Hockey Canada’s history. Since then, Kathy has thoughtfully worked with the vast network of stakeholders guiding our treasured game to chart a new course that will ensure hockey becomes more inclusive and safer for all participants at all levels.

We discussed Kathy’s career journey and how she pivoted from CPG exec to sports business exec
Her mentors and views on mentorship
Her mandate at Hockey Canada – much of it summarized in the recently released paper entitled BUILDING THE FUTURE OF WOMEN’S AND GIRLS’ HOCKEY
We discuss some of her favourite partnerships
And she gives fantastic professional development advice.

Insightful and inspiring. I left with a sense that hockey is in great hands. I hope you enjoy.

And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com