The Untold Story Behind Alex Hormozi’s Skool Investment

Episode • Jan 19, 2024 • 17m

Alex Hormozi recently invested in Sam Ovens’ skool.com. And the news has spread like wildfire in the marketing space. But there’s something no one is talking about.

Before Hormozi invested in Skool, he started ALAN (Artificial Lead Automation & Nurture) just a few years ago. ALAN is a software company that used to help brick-and-mortar businesses work on their leads without the need for human interaction. Then COVID-19 happened.

With gyms and other non-essential businesses closed, Hormozi’s ALAN team shifted their focus and went after agencies, which is HighLevel’s playing field. Fast forward to today, Hormozi joins Skool–an all-in-one community and course platform–which is doing what HighLevel has been doing for years.

Now, what does this mean to HighLevel? With Hormozi jumping into Skool, will it pose a threat to HighLevel’s established community?

Tune in to this week’s podcast episode to learn more about this sizzling SaaS “rivalry”.

Key Takeaways:

Introduction (00:00)

A backstory on Alex Hormozi and Skool (00:41)

What Alex Hormozi’s big investment in Skool means (08:32)

My hot take on Hormozi/Skool vs. HighLevel (12:18)

What is 2024 going to look like? (14:46)

Additional Resources:

- Sign up for my FREE SaaS Masterclass here

- Get a FREE Trial of HighLevel. This is an affiliate link, and I get commissions for purchases made through this link: here

- Join our Facebook Group here

- Subscribe to HL Pro Tools on YouTube here

- Check out HighLevel guides and tutorials here

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HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.

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