Breaking Through the 50-Deal Ceiling w/Michael Higdon
Sometimes you reach a ceiling in your growth and struggle to understand why. How do you identify what’s holding you back so that you can address it and get to the next level? Why is it so important to maximize on the systems that are already in place? How do you figure out if your ceiling is being caused by a system or mindset? On this episode we have a conversation with Michael Higdon about overcoming your limitations.
It’s a lot easier to create within a system that you’re already using than to invent a new system. -Greg Harrelson
InfusionSoft for real estate. Get up and running fast with our Real Estate Package! 9 pre-built Infusionsoft campaigns, all ready to go.`
Connect on Facebook. Follow Greg for more motivational content to take your real estate business to the next level
Takeaways + Tactics
- Most agents think too small when it comes to centers of influence, which limits the size of their database and their business.
- The best expireds are the ones from 2013, 2014, 2015-- but no-one is going after them.
- The goal is to convert a stranger into an acquaintance, and then turn that acquaintance into an advocate. Those advocates become your centers of influence.
- The person who fails the most is going to achieve the most.
At the start of the show, Michael shared about his business, where he is now, and where he wants to go next. We then talked about how agents limit themselves when it comes to their sphere of influence and how to increase engagement. We also talked about how to build authority in your area to expand your sphere of influence.
We also discussed:
- Why 5-year-old expired leads are golden
- Why failure isn’t as bad as we think
- How to develop your creative thinking
When we hit a ceiling in our results, our first reaction is to try and add something new. Instead, we should make sure we’re getting every little ounce of opportunity out the things that are already working in our favor. Dive into each pillar of your business and optimize it. Remember, success in real estate is not about the people you know-- it’s people that know you. In order to build that group, you need to be an authority in your market.
Guest Bio-
Michael is a Realtor at KW. To get in touch email michael@michaelhigdon.com or call 502.345.7698.