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305 | Data Over Ego: Pivoting & Listening to Customer Feedback | with Jim Phillips

Honest Ecommerce
Honest Ecommerce
Episode • Nov 25, 2024 • 22m

As the Co-Founder & CEO of Graymatter Labs, Jim Phillips is currently creating plant based alternatives to pharmaceutical drugs. Prior to Graymatter, he spent his career in early stage growth in both B2B & B2C SaaS platforms focused on digitizing commerce. 

Jim helped build Charm.io to acquisition in 2022. He was a Former Leadership Team at Ritual responsible for the Midwest Region of the US market 0->$40M revenue. He also served a tenure at Ritual including launching the US market with Chicago as the company's first expansion city in 2016. 

Prior to Ritual, Jim co-founded Fooda ($34M raised) & was on the founding team at HighGround (acq. July 18').

In This Conversation We Discuss:

  • [00:40] Intro
  • [01:19] Discovering a revolutionary product
  • [02:44] How D2C insights sparked a new venture
  • [04:14] Finding the right supplier for your product
  • [06:03] The black box of contract manufacturing 
  • [07:16] Learning Meta ads to drive initial sales
  • [08:04] Launching subscriptions for wider reach
  • [09:09] Episode sponsors: StoreTester and Intelligems
  • [12:22] The power of networking at industry events
  • [12:55] Overcoming a life-threatening health challenge
  • [14:42] Deciding to go all-in after a life-altering event
  • [15:54] Discovering your true customers through feedback
  • [17:28] Using data over ego to make better decisions
  • [18:32] How customer interactions shape your brand
  • [19:31] How to stay resilient through business challenges
  • [20:22] Solving growth challenges with the right strategy
  • [21:12] Graymatter for better focus and productivity

Resources:

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